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Terms Used In DecaSIM

A list of terms and their definitions that you will comme accross using this app.

  • Price Zone
    • A geographical area that has the same regular retail prices and the same promotional price for a set of SKUs.
  • Optimized File
    • A file that has been populated using AI to allocate the optimum set of promotions according to a pre-specified Template and its set of Scenarios
  • Template
    • A file containing a set of instructions on how to populate a marketing document (flyer, catalog, web-page). This document can be used to specify the logic as to which types of products can appear in which positions.
  • Scenario
    • Each Template is associated with a set of allocation scenarios. The scenarios contain the scoring rules when the AI allocation runs. The scenarios ensure that the optimum promotions are selected for the template.
  • Append
    • This process is initiated by clicking the append button for a specific design file. This process will append data to the design file according to the rules the user has placed in the append config file.
  • Design File
    • This file type is uploaded by the user and contains positional information for a set of promotions. DecaSIM reads in Excel formmated files, and using the excel-import configurations the app can render complex spreadsheets in a machine-readable 2-D format.